Displaying items by tag: SEO | Search Engine Optimization
How to Become More Relevant & Reputable on Google and other Search Engines
Lets start this article with this simple preface: Everyone wants their website to be found on the first page of Google Search results. If you are scratching your head wondering why you are not, then this article should help you understand why, and how to become more relevant.
Google and other search engines are in the business of providing quality search engine results to their users. This is why Google, Yahoo and Bing have developed search algorithms to help them determine what results will bring their user the most "relevant" data found on the world wide web. Just to be clear, an algorithm is a set of instructions that are used to complete a task, answer a question or solve a problem. In search engines, algorithms enable the system to quickly and accurately return relevant results based on an inputted query. Google's impressive ability to automatically generate search results is useful when navigating the overwhelming amount of available information. Google's ranking systems are designed to swiftly sift through billions of webpages and content in Google's Search index, ensuring you receive the most relevant and useful results in an instant. Find exactly what you need with just a fraction of a second.
In order to provide you with the most valuable and accurate search results, search algorithms take into account numerous factors and signals. Understanding these factors is the first step in becoming more relevant in Google.
Your Competition is Growing! Use These Tools to Combat the Enemy.
Currently, your competition is plotting to take over your clientele and service area. Maybe it is an old employee that thinks he could provide a better service. Perhaps your competition is a younger version of you that is eager to stake out his new camp and service area in your backyard.
In any case, in this day in age, nobody is happy settling for a salary as a worker bee. Everyone wants to be the boss. Is the American Dream feeding this ambition? Or is simply just human nature? In any case, the dream is the same for all, whether you are an established American citizen, or an immigrants from any foreign country, we all want a piece of the pie! The result is that new companies are popping up every day!
Speaking from the perspective of small web design company and advertising agency operating in a suburb of Chicago, we have observed that this trend is true across many industries including but not limited to: home remodeling companies, painting companies and even web design companies.
Tievoli Pizza Bar in Palatine | Restaurant Web Design Food Photography 60067
Website Design Client: Tievoli Pizza Bar
Location: Palatine, IL 60067
This pizza restaurant owner was looking for a local a website designer that was near their new location in Palatine, IL. While searching Google for a local web designer near Palatine, IL they found AdverGroup Website Design. It was important to this new restaurant owner that his website appeared high-end to match his quality gourmet pizza's. The owners were also happy to learn that we provide professional food photography. This allowed them to capture professional food photos of their new menu items. After a brief phone conversation the owner of Tievoli Pizza Bar knew that we were the best website design option for their project.
Industrial Website Design for PCB Manufacturer in Northbrook
Website Design Client: INDAK Manufacturing
Location: Northbrook, IL 60062
AdverGroup was contacted by INDAK manufacturing in Northbrook who produces surface mount Printed Control Board (PCB) assemblies, LED lighting and displays for various industries. Their website was old and outdated. When it was time to redevelop their website, they knew that they wanted to work with a local website designer that they could meet with on a regular basis. When they found AdverGroup, they were very happy to see that we were local. They also became aware that we also developed produced a website for another local manufacturing company of which they are familiar with.
eCommerce Web Design | Hidden Prices Until Registration & Age Verification
Website Design Client: Huckster Distribution & Sales
Location: Lake Zurich, IL
AdverGroup was contacted by this client whose business operated without a website for many years. It was able to do so, because the services were delivered locally and the business was always performed face to face. The business is still the same but it has grown. As they continue to provide services to the Chicago area, the company needed a website that would compliment their mobile delivery service and allow customers to submit their "purchase order" online. The owner sought a local Lake Zurich area eCommerce website designer that could help him build a catalog website with custom features. The custom features of this website was to achieve a true mobile optimized design & functionality for age verification and hidden prices until a customer is registered and approved.
Google and Microsoft Reduce Workforces, Both Hint at Advances in Artificial Intelligence (AI)
Is the current economic crisis the real reason for tech industries recent reduction in workforces? Yes, the economy is in bad shape. Interest’s rates are high and inflation is climbing, but it is also evident that the recent leaps and bounds made within the developments of Artificial Intelligence (AI), is making it easier for BIG TECH to part with their employees.
Google Cuts 12.5% of Workforce in 2023
First, to put Google cuts in context: in Q3 2021 Alphabet Inc. reported 150,028 total employee’s. On January 20, 2023 Sundar Pichai CEO of Google and Alphabet released a statement “A difficult decision to set us up for the future”. His statement goes on to convey that “We’ve (Google) decided to reduce our workforce by approximately 12,000 roles” (12.5% of their company). Later in the statement he says that the company is pivoting and recalls Google “to be AI-first years ago led to groundbreaking advances across our businesses and the whole industry.”
SEO Web Design, Video Commercial in Highland Park for Escobar Painting Contractor
Website Design Client: Escobar Painting Inc.
Location: Highland Park, IL
This local painting contractor already had a website but was not happy with the current web design company. The owner of Escobar Painting just felt that their former web designer was just not familiar enough with the local service area they wished to conquer, and was simply not being productive. They were slow to post updates and they saw little benefit from the high monthly fees that they were paying for search engine optimization. The goal was to find a local web designer that could help them conquer local service areas and help them understand how to update their own website so that they could grow their websites project portfolio with the intent to conquer SEO.
Appointment Booking Reservations Wordpress Website Design Chicago Wake Surf Boat Rental
Website Design Client: Wake Surf Boat Rental in Chicago
Location: Chicago, IL
This Veteran owned business was looking to have a website developed for their Wake Surf Water Sports and Boat Rental Business in the City of Chicago. When this business owner was seeking a local web designer in Chicago, the main objective was to make sure that this web designer could meet the clients objectives.
eCommerce SEO Web Design in Wheeling for local Florist | Wordpress WooCommerce
Website Design Client: Ali Dream Flowers
Location: Wheeling, IL
This local florist already had a website but knew that it needed to be updated. Her website was built in Wordpress and had a good amount of products already existing in WooCommerce eCommerce system. Though she had many products the store was poorly organized and no SEO metadata had been entered. This client knew that it was useless to have a pretty website if nobody could find it. She was able to update certain parts of the site but could not update other parts. She needed a professional Wordpress website designer nearby that could help her make the required design and SEO tweaks to help her website become successful.
Alina with Ali Dream Flowers found AdverGroup by using a search engine. After meeting with John with AdverGroup, she felt comfortable realizing that he was more than just a web designer he also posses the extensive knowledge relative to Search Engine Optimization (SEO) that she sought.
Joomla 4 Basic Training: Learn How to Create Articles with SEO in mind!
This video tutorial demonstrates how to edit, create and/or duplicate Joomla articles and modules using the Joomla 4 content management system.
Joomla is a robust website software or platform which provides endless expandability by using components, plugins and modules. There are plenty of SEO plugins for Joomla that can help you navigate search engine optimization. However, the most important thing about SEO is having a strategy. The strategy that I found to be successful is expanding my website to include intelligently titled articles which targets search engine users that enter in specific keywords and phrases.
